If you missed this year’s Victoria’s Secret Fashion Show, don’t worry, they’ve got the lights, cameras, and fashions covered with their all-access iPhone app. With it, you can watch the journey of the model search, scroll through videos of the other candidates (both under the Model Search tab), or watch highlights from the show itself. Use your finger to scroll through the lists, pictures, and videos; tap to select, then tap again to go back to the menu if it’s a picture. Each category under Highlights will give you a video and a slew of photos to go through. To watch the videos, you need a wireless or 3G connection. And if you’re inspired to spend a little, there’s a link to the Victoria’s Secret website under the More tab.
This app is fairly thorough and, given the context, has gorgeous contents–it’s nearly as much as an art show as a beauty contest. Model hopefuls may find the Model Search videos helpful, as they chronicle some of the steps to becoming a Victoria’s Secret model. It won’t be the same experience as watching the show on your TV, but it’s the next best thing (that you can carry around with you). Best of all, it’s free of charge.
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For those app developers that don’t know Objective-C and Cocoa Touch and don’t want to outsource development, check out localbeacon (an iphone app builder) at http://www.bigforge.com. Great for those who want to build just one app or developers interested in white label. Full integration of Twitter and Facebook.
Our first major application for the L’Oreal Melbourne Fashion Festival is now online at http://bit.ly/9o2R6S
Please check us out, we’d love the chance to earn your business!
Posted on February 19th, 2010 at 8:40 am by Eileen