H&M is one of the best things to happen to poor people like me, who are looking to buy quality, somewhat stylish clothing for a discounted rate. What’s more, I have found that the life expectancy for an item from H&M outlasts that of Forever 21 by far. The H&M app, brought to us by H&M Hennes & Mauritz AB, is a free way to get all the information you need to know about the store easily on your iPhone, iPod Touch or iPad.
H&M is a Swedish clothing company that has spread like wildfire and can now be found almost everywhere with 2,000 stores in 37 countries. The store offers clothing for men, women, and children and has had multiple collaborations with different high fashion guest designers including, Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Jimmy Choo, and Sonia Rykiel. The app incorporates all aspects of the store.
On the Home screen there are six billboard looking options to flip through: Ladies & Men, Divided, Back to School, In Stores Now, Style Guide, and H&M Fashion Video. Divided is the section of H&M that has younger more casual options like hoodies and leggings. The Back to School segment caters to kids, namely those who haven’t hit their teen years. The In Stores Now section is particularly helpful because I use it to determine whether the trip over to the store will be worth my time. The Style Guide, as you may have surmised, is for those of us who do not know the first thing about looking stylish and dressing with flair. You can also use this app to find a store, get the latest news, and customize a My H&M page. The customized section allows you to create a wish list of items and it calculates the cost of everything so you can gauge how much damage you will be making on your next visit to H&M.
The H&M iPhone app is obviously just a way to advertise the wares of the H&M brand. Regardless I found it to be useful and a complete time-saver. Whether you are a current H&M fan or you are just curious, downloading this app should prove a helpful tool in organizing your spending and future purchases.
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