The Whrrl iPhone app shows your friend on live map based on your location and where they are using your iPhone’s built in location detection system.
Whrrl leverages your social network and mobile location awareness to enable personalized discovery for the real world. Whrrl shows you not just where your friends are right now and what they’re doing, but where they have been. In effect, your friends (along with a powerful recommendation engine) light up your map with their experiences so you can discover cool places, events and even new people that you might otherwise have missed. You can use Whrrl on a web browser, via SMS, or as an application on your mobile phone.
Here is a video disucssing new features in the Whrrl iPhone App
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